This is a must have, from your profile picture to your current position, at least 2 of your past positions, education and summaries for each. You don’t have to elaborate on every single contracting experience but at least add your limited company name and some of your bragworthy experiences and logo’s on there. LinkedIn provides an update on your % score for completeness of profile. Don’t stop until you reach at least a 90% as this level of detail is required to build your brand awareness.
A title to your name i.e. ‘Self Employed Contractor’ and be specific if you have a particular niche i.e. ‘Agile Scrum Master – Self Employed Contractor’ This will help LinkedIn show your profile to prospective companies and match you through key word algorithm and searches.
If you were a book, the first impression is your cover and summary. Add details to your ‘About’ section, it is the immediate next section after your profile section. This gives the reader a reason to engage and continue to look in to you.
It is important to add skills on LinkedIn. You have the options to choose from key words such as ‘Business Analyst’, ‘Infrastructure’, ‘Digital’ etc. Take time and think it through, think about the question “what do you do?” and the buzz words that you want associated with your expertise. Only list real expertise as you don’t want to be associated with skills that you don’t use anymore or are maybe not a specialist with. This will make sure you are searchable and come up in the right results on LinkedIn.
If you find it awkward to ask someone to write a testimonial for you, you are not alone. This is definitely one of those things that adds to your credibility and more times than not your colleagues and managers will happily do this for you if you guide them by giving them a few points to verify or confirm on your behalf. A testimonial needs to be only 4-5 lines with your exact skills and qualities that are significant.
Contribute to your community through comments, articles, relevant blogs and discussions. Only 1% of the 500 million users share content weekly so this could be your chance to really get noticed and be heard. LinkedIn favours people who share so if you have any specific skills/ideas that a community can benefit from, put it out there.
Do not make ‘LinkedIn Connections’ with people who are not relevant and you. This pollutes your network stream and adds no value to you or your trusted connections. Easy rule: If you would not connect face-to-face, do not connect on LinkedIn.
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